What We Call Ugly Today

The future of beauty always begins where the world looks away.

Oct 10 • 

Counterstatement

1

12:46

The Willingness to Eat Shit: The Hidden Prerequisite to Beauty

The only way to create something beautiful is to be willing to make something ugly first.

Oct 3 • 

Counterstatement

2

8:37

Why Aesthetic Isn’t Identity

Beauty without structure is just a mask waiting to collapse.

Oct 1 • 

Counterstatement

5

11:23

September 2025

The Diffusion Paradox: Peter Do and PD-168

Peter Do’s new line isn’t just about basics, it’s a test of whether a brand can scale commercially without fracturing its own universe.

Sep 18 • 

Counterstatement

Horny Flip Flops: Why ERL’s Oiled-Up Erotica Is Working

By drenching the most ordinary product in erotic, absurd spectacle, ERL has shown that in 2025, desire isn’t about luxury, it’s about attention.

Sep 16 • 

Counterstatement

SSENSE: The Sale That Ate the Store

A post-mortem on how perpetual discounts primed a cult retailer for collapse.

Sep 10 • 

Counterstatement

2

5:19

Desire Can’t Be Democratic

Fashion’s power has never been in reflecting who we are, but in giving us something larger, stranger, and more magnetic to climb toward.

Sep 8 • 

Counterstatement

1

August 2025

The World is Already Inside You.

The most original designs don’t come from chasing culture, but from distilling the culture already embedded within you.

Aug 22 • 

Counterstatement

3

6:52

The Anatomy of Brand Longevity: Self, Symbiosis, and the Pursuit of the Unattainable Ideal.

The Designer’s Guide to Emotional Accuracy and Resonance

Aug 1 • 

Counterstatement

July 2025

Why Pretty Clothes Don’t Matter

This essay explores how sustained philosophical intent, not aesthetic conformity, defines a designer’s cultural impact.

Jul 31 • 

Counterstatement

3

Design Dies Without Roots

To create something real, we must return to the roots that gave our symbols life.

Jul 30 • 

Counterstatement

14:47

The Comprehension Trap and the Death of Newness

In a world obsessed with instant understanding, we’ve trained fashion to fear innovation, flatten risk, and serve only what can be digested at first…

Jul 14 • 

Counterstatement

2

15:51