SSENSE: The Sale That Ate the Store

A post-mortem on how perpetual discounts primed a cult retailer for collapse.

Sep 10 • 

Counterstatement

2

5:19

Desire Can’t Be Democratic

Fashion’s power has never been in reflecting who we are, but in giving us something larger, stranger, and more magnetic to climb toward.

Sep 8 • 

Counterstatement

1

August 2025

The World is Already Inside You.

The most original designs don’t come from chasing culture, but from distilling the culture already embedded within you.

Aug 22 • 

Counterstatement

3

6:52

The Anatomy of Brand Longevity: Self, Symbiosis, and the Pursuit of the Unattainable Ideal.

The Designer’s Guide to Emotional Accuracy and Resonance

Aug 1 • 

Counterstatement

July 2025

Why Pretty Clothes Don’t Matter

This essay explores how sustained philosophical intent, not aesthetic conformity, defines a designer’s cultural impact.

Jul 31 • 

Counterstatement

3

Design Dies Without Roots

To create something real, we must return to the roots that gave our symbols life.

Jul 30 • 

Counterstatement

14:47

The Comprehension Trap and the Death of Newness

In a world obsessed with instant understanding, we’ve trained fashion to fear innovation, flatten risk, and serve only what can be digested at first…

Jul 14 • 

Counterstatement

2

15:51

The Return of Margiela

Glenn Martens revives the soul of Margiela

Jul 12 • 

Counterstatement

3

7:21

Dressing the Human Story

An exploration of how designers can unlock the layered, often hidden emotional truths woven into historically coded garments, transforming them into…

Jul 1 • 

Counterstatement

25:06

June 2025

No One Believes You Because You Don’t Believe in Anything

The most iconic designers didn’t chase culture, they authored their own, building worlds so complete they became belief systems.

Jun 23 • 

Counterstatement

4

9:10

Fashion Moves Through Friction, Not Consensus

A warning to people-pleasers and trend-chasers.

Jun 10 • 

Counterstatement

4

3:57

May 2025

You’re Not Decolonizing Fashion. You’re Just Farming Clicks

The lazy racial conspiracy theories infecting fashion discourse, and a call to replace performative outrage with uncomfortable truth.

May 21 • 

Counterstatement

7

1

13:27