And Your Brand Might Already Be Terminal
Let’s be honest. Most fashion today isn’t bad because it’s ugly. It’s bad because it’s terrified.
Terrified of not being liked. Terrified of saying something too loud, too weird, too politically incorrect or emotionally unmarketable.Terrified of being offensive in a cultural landscape where everyone is curating likability like it's a goddamn retirement plan.
So what do we get? A beige apocalypse of collections designed by committee, and spiritually neutered by “moodboards” pulled from the same 15 Tumblr posts.Silhouettes that whisper, “Please don’t unfollow me.”Runways that feel like hostage videos for TikTok approval.Brands that stand for nothing louder than "ethically sourced good vibes."
But here’s the rot at the root,If your fashion is made to be liked by everyone, it will be remembered by no one.
Mass appeal is not proof of creative success,It is often proof that you have nothing meaningful to say.Because real creativity, like real culture, mo…
