0:00
/
0:00
Preview

Mass Appeal Is a Creative Disease

And Your Brand Might Already Be Terminal

Let’s be honest. Most fashion today isn’t bad because it’s ugly. It’s bad because it’s terrified.

Terrified of not being liked. Terrified of saying something too loud, too weird, too politically incorrect or emotionally unmarketable.Terrified of being offensive in a cultural landscape where everyone is curating li…

User's avatar

Continue reading this post for free, courtesy of Counterstatement.