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What We Call Ugly Today
The future of beauty always begins where the world looks away.
 • Counterstatement
12:46
The Willingness to Eat Shit: The Hidden Prerequisite to Beauty
The only way to create something beautiful is to be willing to make something ugly first.
 • Counterstatement
8:37
Why Aesthetic Isn’t Identity
Beauty without structure is just a mask waiting to collapse.
 • Counterstatement
11:23
SSENSE: The Sale That Ate the Store
A post-mortem on how perpetual discounts primed a cult retailer for collapse.
 • Counterstatement
5:19
Desire Can’t Be Democratic
Fashion’s power has never been in reflecting who we are, but in giving us something larger, stranger, and more magnetic to climb toward.
 • Counterstatement
The World is Already Inside You.
The most original designs don’t come from chasing culture, but from distilling the culture already embedded within you.
 • Counterstatement
6:52
Design Dies Without Roots
To create something real, we must return to the roots that gave our symbols life.
 • Counterstatement
14:47
The Comprehension Trap and the Death of Newness
In a world obsessed with instant understanding, we’ve trained fashion to fear innovation, flatten risk, and serve only what can be digested at first…
 • Counterstatement
15:51
The Return of Margiela
Glenn Martens revives the soul of Margiela
 • Counterstatement
7:21
Dressing the Human Story
An exploration of how designers can unlock the layered, often hidden emotional truths woven into historically coded garments, transforming them into…
 • Counterstatement
25:06
No One Believes You Because You Don’t Believe in Anything
The most iconic designers didn’t chase culture, they authored their own, building worlds so complete they became belief systems.
 • Counterstatement
9:10
Fashion Moves Through Friction, Not Consensus
A warning to people-pleasers and trend-chasers.
 • Counterstatement
3:57
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